The more astute readers will have noticed that the sidebar of this blog features advertising placed by the maker of a popular search engine (along with links to previous articles, my profile, some other links I think are cool, etc.). While this may seem callous or inappropriate, the advertising provides three distinct and important functions:
1) The ad console provides hit-counter type information that lets me know if people have visited the page, which is, well, just kind of nice to know.
2) The ads may provide links to services the readers of this blog may indeed be interested in, and given that the product advertised is usually grief counselling, I am all for helping people expediate the process.
3) The advertising is cutting edge, strategically placed advertising targetted (supposedly) at my readers based on the content of the blog - The results of the 'sophisticated' word search targeting have been inappropriate, mind-boggling, sad, awkward, and always hilarious. Every time I log on to my own blog, I get a new example of advertising
targeted at the bereaved, and that makes me laugh.
I suppose there
may one day be a financial benefit from the ads, as well: To date, I have banked an impressive $1.67 Canadian towards the minimum payout threshold of $50.00. So, at the rate these ads have been pulling in the moolah, in about thirty-one years, the beers are on me. (I am a financial genius!)
Some examples of products and/or services I have seen offered/targeted at you on these pages:
Grief counselling: Well...Okay. If people need it and want it, they should get it. How they find it is irrelevant, and if they find it here, wonderful.
Flowers: This one makes me smile. I mean, if you are reading this, you are probably mourning someone, meaning that, ideally, someone should be sending you flowers. Kind of a stretch really, but perhaps for a memorial of some sort...
Memorial Website: Hee-hee-hee. You just know someone in a corporate boardroom somewhere kept seeing death related sites pop up in web search data and said, "There's an untapped market!"
Genealogy: I guess the thinking here is: "Odds are, they are mourning a family member, so maybe they will want to know more about their family histories..." Maybe, but genealogy apparel?! My family tree embroidered on a stylish turteneck, perhaps?
Sympathy Grief Basket: Okay, I am dying to know what would be included in a "sympathy gift basket". Kleenex? A black veil? Liquor and valium? All of the above, artfully arranged with fresh fruit? If anyone orders this item, please let me know...
Change Your Brainwaves: The computers at Big Advertising Inc. think we are nuts, and perhaps willing to trade our money for magic beans. Geez, we're grieving, not stupid.
* These are the ones I remember off the top of my head. I will add to them as I see more or as they come to mind.
At first, the ads didn't know what to do with themselves on this site, and oftimes would just advertise advertising or often nothing at all. But after a few weeks, they began to get more focused. I find it kind of fascinating, like watching some insipid yet ingenious predator stalk its prey, and I can't wait to see what they come up with next.
(Regarding the Firefox ad, I just really like Firefox, and I am always happy to give a Microsoft competitor a plug, if I can.)
One last note: Of the advertising I chose for the blog, I did select a targeted picture ad, but it just never shows up, even though the code chicanery has been properly propegated - I guess they have yet to compile alluring, full-colour promotions to get their hand in your pockets. Watch for them soon, no doubt...
© Abra Cadaver 2006